credit: usabilitypost.com
Can you honestly explain the definition of brand? As a public relations practitioner, brand to me is like positioning or pushing an image into the marketplace. Our friends at Wikipedia say brand equals identity or the personality of a product, service, name, or business.
As a small-to-medium business owner, do you market your brand while positioning the image of your company and its thought leaders to influence brand identity? It is confusing, and I’m hoping a marketer will stop by to share their insight and definition.
The word brand is being flipped around the social mediasphere like pancakes; everyone uses it and yet I have to believe it’s not really fully understood. In the battle for customers, says About.com companies need to do a better job investing in research, defining and building a brand as a promise to consumers.
Public relations influences brand awareness, but also helps meet business objectives. When companies engage with consumers using a variety of communications channels, brand building occurs. When we deliver public relations services, we don’t call it brand building, we label it thought leadership or influencer relations.
There’s another word people are taking offense to – “influencer.” With the new sites and apps oriented to influencer scoring, big brands are hiring the A-list to influence sales via their expansive numbers of followers, subscribers, friends, and likes.
I never had the intention of being crystalline in this post because I’ve been confused about brand for a long while. I’m sure, like many others, I’m using the word incorrectly to describe positioning and not personality.
Or some such.
[...] This post was mentioned on Twitter by Jayme Soulati, Jayme Soulati. Jayme Soulati said: Please Define Brand http://f.ast.ly/Xdm7r [...]
Jayme, From the design side brand often gets confused with logo. Apple has its apple, Nike has its swoosh. The brands are much more than the symbol, the logo. It’s about what it represents. When Disney puts the Mickey on something, it’s been branded to be more than it was without it. Brands make us think of quality or service, or both. With that Coach name on the purse, the brand makes consumers think quality, status.. worth more because of the brand.
For SMBs it is different. Harder to get consumers to pay for a “label” and a challenge to instill that awareness, that personality in the company. FWIW.
Davina K. Brewer recently posted..Super Sunday- Are you ready for some… Advertising!
[...] “Define brand” can call up a ton of answers. Run it through Google and you’ll more than a few gagillion hits of blogs defining what “brand” means. [...]